Proposal of ideas and initial treatment

Proposal

My magazine will consist of a front cover, contents and a double page spread, each to an A4 size. All the images will have been edited in Photoshop. My target audience is teens to people in their early twenties who like mainstream bands who enjoy alternative aspects of genre. My target audience is the 'tribe' of 'Rahs,' in my secondary research I found the key aspects of being a Rah and how I can target them for my magazine. In my primary research i found that gender plays a very important role in what genre of music Rah's like. For example i found that boys preferred mainstream indie, where as the girls liked more R&B. The aim of my magazine is to entertain and inform.

There are other magazines that focus on the type of music that I will be focusing on, however there are no magazines currently that focus completely on the niche market of 'Rah's.' I will try and put lots of pictures in my magazine, rather than have lots of long winded text. This is so it is eye catching and the reader doesn't get bored of the text halfway through reading it. I aim to keep the readers full attention as they read. Like what I have analysed in my print analysis, I will include quotes, in larger font. This will give the reader some idea of what the text is about and will make them want to read on.

While making my magazine, I will be working in a group of 2. This will enable us to come up with more creative ideas and input into our magazine. Everyone will share the roles and responsibilities in making the magazines, such as the photography, deciding on the layout, fonts, colours and what the articles are about.

Initial Treatment

My magazine will consist of a Front Cover, a Contents Page and a Double Page Spread. Each will be A4 size. The main colours I will use for my feature are White, Black and Yellow. The yellow will stand out and attract attention from the reader so it is more likely to sell. On my front cover, I will have a large mast head with the name of my magazine at the top left of the page. I will have a medium shot of a lead singer of a band, he will be central within the shot. He will be dressed in clothes that mimic what my target audience, the 'Rah's' wear. I will try and have the clothes matching the colour scheme of my magazine. This may include a polo shirt made by a make like Ralf Lauren and a pair of slim jeans. I will have sell lines to the left of the page with yellow highlighting the writing. Each of the sell lines will have a picture, this will emphasize the description of what the sell line is about. I will also have the price of the magazine in the top right hand corner, this will be small and it will maintain the colour scheme. The font style of any headings, will stay the same throughout the entire magazine so that the reader develops a sense of familiarity.

In my contents page, I will have a large photo taking up most of the page. This will be a long shot of a band, making interesting poses which will display their self confidence. In the top left corner there will be a heading saying "contents" which will be in yellow font to match the colour scheme of the magazine. Down the side of the page, there will be a list of what is on each page, this will be in small white writing on a black background. The page number will be in yellow, so that it stands out and any pages that are interesting will have a picture summing up what the page is about as, "a picture is worth a thousand words."

My Double Page Spread will have a heading in yellow font and the rest of the spread will be in black and white, including the photos. I plan to have the background of the page as one large photo of a group of about three people. The only colour I will have on the picture a small amount of yellow, this may be an item of clothing or jewellery. I will have a minimal text which will be to the point, so I do not lose the interest of the reader. The text will be in white font and have quotes written in larger font, which will be in yellow with a different font. The text will be put in orderly columns, so that it is clear and easy for the reader to read. Also the introduction of the text will be in bold font to grab the readers attention, and when this has been achieved the rest of the text will not be in bold at the reader will already want to read on so there is no point in grabbing their attention after this.